About Us

We're VFM

At VFM, life is too short for second best. That’s why we’ve been searching the globe with a fine tooth comb since 2015 for beautiful sofas, one off treasures and hidden gems – we’re passionate about homeware and believe living comfortably should be for everyone and that’s why our stores offer up to 70% less than the RRP. We work tirelessly to refresh our stores with new stock every week, keeping our customers engaged and relaxed.

VFM offers a unique selection of homeware and accessories from top brands, speciality merchandisers and retailers, priced competitively at an average of 40% off high street prices.

Our stock is wide ranging and sourced from cancelled orders in reputable department stores, manufacturing overstocks or after seasons clearances. We make it our priority to snap up the very best items and pass the savings onto our customers.

Our strategy & business model.

What we do is simple. We buy liquidation / end-of-line stock from some of the most respected British brands and dot com brands and sell directly to the public at up to 70% off the RRP. All of the products are brand new (ex-display, end-of-line) and available to take away immediately after purchase – or we can arrange delivery!

Due to contractual obligations, we aren’t able to name all of the brands that we have in store, but we can tell you that we carry stock from companies such as Lombok, Harvey's, (you’ll have to visit us in store to find out who else we stock). We are definitely worth a look!

We can tell you that each piece we sell is sourced from premium suppliers all across the globe. From your kitchen to the livingroom, from iconic pieces of classical inspiration to contemporary metal solutions, we have options available for every renovation or re-styling of your home. Each megastore holds a wide range of sofas in both leather and fabric, dining tables and chairs, beds and mattresses, classic and modern furniture, soft fabric armchairs and more.

Putting comfort first, is key

Unlike traditional retailers, we generally don’t do promotions, sales or other gimmicks, just exciting merchandise at amazing prices, every single day. We take advantage of a wide variety of opportunities, which include department store cancellations, manufacturer over stock or a deal too good to pass up. These are just some of the creative ways we deliver tremendous value on brilliant products.

We are an energetic team of designers and buyers from around the world, working to unearth tomorrow’s trends and timeless designs delivering an unmatched offering of high quality products without the expensive price tag.

Business seller information

Affordable Homestore LTD
40B-40D Warwick Avenue
London
W9 2PT
United Kingdom
Phone:01279 434327
Email:contact@vfm-homeliving.co.uk
Company registration number: 09494972
VAT number: GB 230070466